AS Monaco embarks on seduction operation on Weibo and Dongqiudi
Currently on a faraway field trip in popular republic of China, the professional football club AS Monaco has undertaken an amibtious and thorough marketing endeavour to win over Chinese soccer fans, while participating to the French national league development in the "Celestial Empire".
Well aware of today's marketing paradigm, the soccer club from the Principalty, which touts 2 Million followers on Twitter, and well over 5 millions on Facebook, has decided to turn its attention to the most popular social networks in the world's most populated country.
Under the guidance of new commercial & marketing director Juli Ferré (previsously FC Barcelone), the club has set its sights on few carefully chosen targets, most notably Weibo, the number one micro-blogging site in China with over 300 million users, as well as Toutiao (120 millions daily users), and Dongqiudi, two social media more focused on sports in general for the former, and specifically football for the latter.
"China is part of our main target markets"
“The club's development du club is inevitably passing through the international way, and China is part of our main target markets. We are present on location for some time now. This launch is a major milestone which allows us to be more visible and develop the brand. It's the right time to do it”, declared Juli Ferré.
Following in other major venues' footsteps such as Paris Saint Germain, Olympique de Marseille, and OGC Nice to name a few, AS Monaco will now count as a foremost player amongst French-based pioneers to capitalize on the world's biggest market, one that remains largely untapped for the most famous European soccer franchises.
The Principalty's soccer herald spares no efforts, organizing players-fans encounters, signing sessions, and a few buzzworthy events, such as Chinese language courses for its players, and even kung-fu lessons!